our standards: Only the good stuff

Every formula we make is safety tested and effective. No exceptions.
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First things first: everything we make is Signed Off. This isn’t a slogan, it’s our promise.

To get this safety stamp, products must meet our strict standards for developing skin:

  • Clinically safety tested
  • Dermatologist-developed
  • Barrier-friendly & won’t clog pores
  • Non-irritating
  • Free from 1,700+ EU-banned ingredients
  • Made without harsh anti-aging actives
  • Clean at Sephora

Try us out

doctor-developed, because your skin deserves better than guesswork

meet our medical advisory board

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    Dr. Mara Weinstein Velez, MD
    Cosmetic dermatologist, MD
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    Dr. Robin Schaffran, md
    pediatric dermatologist, MD
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    Dr. Longchuan Huang, phd
    pharmaceutical research chemist
Get to know them

“Teen skin is growing and changing, which makes a healthy skin barrier extremely important. When we protect it with gentle, barrier-friendly formulas, everything else works better—and skin stays calm.” 

Dr. Mara Weinstein Velez, MD

The #1 Thing Developing Skin Needs:

Barrier-Friendly Formulas™ (BFF)
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  • Your skin barrier is kind of a big deal. When it’s strong, it locks in hydration and reduces irritation. When it’s not, breakouts, dryness, and sensitivity show up fast.

    The star of all our products, our proprietary Barrier-Friendly Formula™ (BFF) is a complex of encapsulated hyaluronic acid, encapsulated niacinamide, and ceramides that helps keep your barrier strong. Encapsulation delivers these ingredients slowly and steadily, so your skin gets lasting hydration and support without irritation.

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    Encapsulated
    niacinamide

    Helps calm inflammation and support barrier repair for smoother, stronger skin.

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    Ceramides

    Helps strengthen the skin barrier and lock in moisture.

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    ENCAPSULATED
    HYALURONIC ACID

    Locks in lasting hydration to keep the barrier strong and resilient.

We clean up nice

We meet EU cosmetic standards,
skipping 1,700+ ingredients you’re better off without.

Our no list

  • No dyes
  • No alcohol
  • No BHA/BHT
  • No phthalates
  • No silicones
  • No sulfates
  • No retinol
  • No PEGS
  • No PPG
  • No mineral oil

  • No microplastics
  • No parabens
  • No formaldehyde
  • No petrolatum
  • No EDTA
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Want a closer look?

Every product page includes ingredients, benefits and reviews—so you can shop smart and feel good about what’s going on your skin. Have more questions? We’re always here to help.

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